Every retailer wants to know what’s next. So do e-commerce site owners because your number one priority is generating revenue through online sales. Nothing drives traffic like knowing what people are looking for in the future before they do, right? asks Peter DeCaprio
Let’s take a look at some of the hottest topics in the world of e-commerce today and see where things might be beheaded. We can’t say with any certainty what the future holds for eCommerce trends, but we can see where today’s entire buzz is coming from and make some educated guesses about what might happen.
In this article, we will discuss marketing automation tools, creating successful email campaigns, increasing average order value, mobile shopping habits, the best times to peak sales, and more.
In a saturated market like e-commerce, struggling to get customers to your site can be a full-time job for any retailer. Knowing how to increase traffic on a blog or social media page isn’t enough anymore. Most people online have heard of major retailers like Walmart and Amazon. Getting discovered by customers is no longer an option unless you’re willing to keep throwing money at new ads every day.
This can make it difficult to grow a site. It’s easier than ever for businesses to jump onto the e-commerce bandwagon, but not nearly as simple to find success online. That said, this is exactly why having some kind of advantage over your competition is necessary if you’re going to grow your business in 2018 and beyond.
When picking up new marketing strategies, one of the best places to look for inspiration is what everyone else online is doing. Keeping up on trends that are popular right now will give insight into what people want before they know they do.
It might also be worth seeing how sites like Amazon and Walmart succeed as well as countless other major retailers who have been doing eCommerce longer than most other companies out there today.
Let’s take a look at some of the top trends in e-commerce and where things might be headed for online retailers in 2018 says Peter DeCaprio. If you’re struggling, maybe one of these ideas will help your bottom line.
Marketing automation tools:
Marketing automation has been around for years, but only recently have SMBs started taking advantage of it. The best marketing automation software helps businesses increase sales by automating follow-up messages to both new and past customers based on their behavior. These tools can also create complex sequences of messages that not only promote products but upsell, cross-sell, and more. Best yet, they do a lot of the busy work that can bog down a small business owner trying to run a successful eCommerce store.
Creating successful email campaigns:
Creating the perfect email marketing campaign is a bit like making a souffle – you have to be able to move quickly and stay focused in order for everything to come outright. This means taking several different steps each day to make sure customers are seeing your latest news, offers, and sales. As per Peter DeCaprio If managing a blog is a juggling act, sending emails is a dance with a dozen plates spinning on sticks at the same time.
Increasing average order value:
In retail, Average Store Value (ASV) refers to business results from one year ago divided by the number of stores open during that year. In eCommerce, average order value (AOV) refers to how much money customers spend per order. Growing a successful eCommerce business in 2018 and beyond means knowing. Which AOV will help you grow sales the most before you invest too much time in a new product or idea.
Mobile shopping habits:
In 2017, mobile devices were responsible for over 53% of all eCommerce searches. That’s only going to jump higher. As companies start making more money from mobile shoppers. Who want to buy online at their convenience rather than waiting until they get home. In order to meet this growing demand. Merchants have to be able to offer both responsive design and an app. That customers can use when browsing on the go.
The best times to peak sales:
Every retailer wants a spike in sales just like everyone wants a bit of sunshine on their birthday. There are certain times during the year when sales are at their highest points. These are called “Peak Periods” which is just a fancy way of saying Christmas, Mother’s Day, Valentine’s Day, and so on. By understanding these peak periods, retailers can expect to see more sales for specific products rather than an overall spike in revenue.
Conclusion:
Peter DeCaprio says the idea behind this article was to share some insight. What’s working today and where e-commerce trends might be headed in the future. It doesn’t matter who you are or what type of business you run. It pays to know as much as possible about your customers before they even think about buying from you. The more information you have about them, the easier it is to attract their attention. And convince them that they need whatever it is that you’re selling. Ecommerce has changed a lot over the past 20 years. And there’s no reason to believe that things will slow down any time soon. Keep up on your marketing efforts and make sure to pay attention to what people want now, not tomorrow. If you want your e-commerce store to succeed.