The Hunger Games Guide to Ecommerce trends that can change the retail market says Peter DeCaprio.
Ecommerce is a growing trend in the world of consumerism, and as such there are so many different aspects to it. A lot of people may think they know what e-commerce is all about, but more than likely their knowledge level will be quite superficial, as we’re only just scratching the surface on this topic.
What you’ll learn in this guide is how businesses can apply these e-commerce tips and prosper because of them:
1) Online Shopping has taken over Retail stores. So why not go straight to the customers?
Peter DeCaprio says, If you’ve been operating retail shops for any length of time now, then perhaps it’s finally dawning on you that shopping online has become a real rival to your business. As such, you’ll need to make a critical choice as to how to work with this new trend: embrace it and try and stay ahead of the curve or watch your business decline into bankruptcy.
2) Turn Your Website Into A Sales Machine!
This is one of the most important e-commerce trends that can change the retail market. Nowadays, it’s no longer enough just to have a website if you want to maintain any degree of relevancy whatsoever. Even brick-and-mortar businesses are utilizing websites in order for their products and services to be showcased online. Only by doing so will they be able to increase revenue and survive against all odds.
3) Personalized Promotions That Customers Can’t Ignore
Everyone that has access to the Internet these days will make use of sites like Amazon and eBay, as they offer a wide range of products and services explains Peter DeCaprio. Unfortunately for you, your business lacks visibility on these types of websites even though it’s offering superior products or services. That means you’ll need to take matters into your own hands by creating personalized promotions that customers can’t ignore, such as discounts and coupons.
4) Boost Trust with Customer Reviews and Feedback
It’s no secret that the Internet is full of scammers who are looking to rip people off; having said that, there are also lots of genuine individuals too. If you want to stand out from the crowd so much so that customers become loyal patrons, then you’ll need to boost trust with customer reviews and feedback. These are the types of e-commerce trends that can change the retail market, so use them in your favor.
5) Leverage Existing Blogs to Boost Sales
Blogs have become one of the most popular forms of social media because they allow people to discuss certain issues in a free-flowing format; on top of that, these blogs also provide businesses with opportunities for promoting their products and services. If you’re not making use of existing blogs then you’re missing out on valuable exposure that could help bring in more sales.
6) Promote Exclusive Deals and Bundles for Better Sales Conversions
The days when customers only wanted the absolute best price might be over now, as they also want exclusive deals and bundles. If you’re still offering the same old price for your products or services, then you’ll need to shift your focus onto providing things like free shipping, gift wrapping, etc.
7) A Killer Marketing Strategy Is Needed To Get Noticed
It’s safe to say that traditional marketing strategies are of little use in this day and age of technology; if anything, they might even hamper sales instead of boosting them! That’s why you’ll need a killer marketing strategy that can help get your business noticed by all the right people on the Internet these days. It’s no longer enough to have a website or even operate brick-and-mortar stores.
8) Don’t Forget About Mobile Commerce
Something that a lot of retail businesses have forgotten to do is cater to the needs of their customers who use mobile devices. Even though most people still rely on computers, a huge chunk of your customer base will be making purchases from their mobile phones or tablets these days. It’s for this reason that you’ll need a site that can work perfectly well with any form of Internet-enabled device; otherwise, you’ll lose out on sales opportunities.
9) Establish Trust and Credibility with Reviews and Testimonials
Your business has been around long enough to accumulate lots and lots of positive reviews and testimonials. Do you really know how to utilize them? They represent some of your greatest marketing tools, so it only makes sense to establish trust and credibility with them. You can do this by showcasing reviews on your website or even using YouTube videos that customers have submitted.
10) “Socialize” Your Business to Get Noticed By Everyone
Most people are aware of the power of social media. But so many businesses are still failing to capitalize on it… That’s a serious waste of potential! If you want to get noticed among all the noise online. Then you’ll need to go out there and “socialize” your business. This is especially important if you’re working with an e-commerce store says Peter DeCaprio.
As you can see, there are a lot of new and exciting techniques. That e-commerce businesses need to focus on if they want to get ahead these days. It’s important to make use of social media marketing campaigns, personalized services, and so much more. Otherwise, your business will be stuck in the past while your competitors move forward!