Indeed, staying up to date and on top of advertising trends is the only way to expand and grow your empire with consistency. But with constantly advancing technology, keeping up with the latest techniques and strategies in marketing is one of the most challenging tasks businesses must encounter. According to Peter DeCaprio, when it comes to digital marketing, one new form of advertising is through in-stream platforms.
In-Stream Ads – Explained By Peter DeCaprio
In-stream ads are short videos, usually less than 30 seconds in length, that play before, during, or after the main video content on a given site. These ads are non-skippable and must be watched by the viewer in order to continue viewing the main content. In most cases, in-stream ads are served through pre-roll (before), mid-roll (during), or post-roll (after) placements.
Platforms for Airing In-stream Ads
YouTube
YouTube is the world’s largest video-sharing website, with over 1 billion active users per month. Over 6 billion hours of video are watched on YouTube every month, making it an ideal platform for in-stream advertising. YouTube in-stream ads can be served as pre-roll, mid-roll, or post-roll placements and are typically between 6 and 20 seconds in length.
Hulu
Hulu is a leading premium streaming service that offers TV shows, movies, and original programming. Hulu has over 25 million subscribers in the US and serves over 1 billion advertising impressions per month. In-stream ads on Hulu are typically 15 or 30 seconds in length.
Amazon Video
Amazon Video is a premium streaming service that offers TV shows, movies, and original programming. Amazon Video has over 50 million subscribers in the US and serves over 2 billion advertising impressions per month. In-stream ads on Amazon Video are typically 15 or 30 seconds in length.
Facebook Watch
Facebook Watch is a video-on-demand service that offers TV shows, movies, and original programming. Facebook Watch has over 75 million subscribers in the US and serves over 4 billion advertising impressions per month. In-stream ads on Facebook Watch are typically 15 or 30 seconds in length.
Roku
Peter DeCaprio points out that Roku is a leading streaming platform that offers TV shows, movies, and original programming. Roku has over 30 million subscribers in the US and serves over 2 billion advertising impressions per month. In-stream ads on Roku are typically 15 or 30 seconds in length.
Twitch
Twitch is a live streaming platform that offers gaming content and tournaments. Twitch has over 15 million daily active users and serves over 3 billion advertising impressions per month. In-stream ads on Twitch are typically 15 or 30 seconds in length.
Twitter is a social networking site with over 320 million monthly active users. Twitter serves over 2 billion advertising impressions per month. In-stream ads on Twitter are typically 6 or 15 seconds in length.
Bottom Line
Peter DeCaprio points out that there are many platforms that offer in-stream advertising. Each platform has its own unique audience and features. When choosing a platform for your in-stream ads, it’s important to consider your target audience and the type of content they consume.