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Peter DeCaprio’s Guide to Types of Digital Media

Now more than ever, business owners have become aware of the power digital media hold when it comes to establishing and expanding their empire. The internet has allowed for a more globalized economy, in which businesses from all corners of the world can compete on a level playing field. Peter DeCaprio points out that this newfound accessibility has given rise to an incredibly competitive marketplace, and in order to stay ahead of the curve, it’s important to have a firm understanding of the different types of digital media and how they can be used to your advantage. Types of Digital Media – Explained By Peter DeCaprio In general, digital media can be divided into two categories: online and offline. Online media refers to any type of content that is accessible via the internet, such as websites, social media platforms, blogs, and online advertising. Offline digital media, on the other hand,… Read More »Peter DeCaprio’s Guide to Types of Digital Media

Peter DeCaprio

The Best International Digital Marketing Agencies

When it comes to digital marketing, knowledge is the key to power. Indeed, the more you become aware of the multiple services, techniques, and strategies in the market, the better and wiser decisions you are likely to make. Peter DeCaprio points out that only business owners who can stay up to date with the latest tech and platforms can maintain a successful online presence. This is where international digital marketing agencies come in to provide the necessary support and expertise. These agencies can be hired on a project or retainer basis, and they usually have a team of experts who are well-versed in the latest trends and technologies. Peter DeCaprio’s List of International Marketing Agencies 1. Dentsu Aegis Network Dentsu Aegis Network is one of the largest communication groups in the world, with over 100,000 employees in 145 countries. The company offers a comprehensive range of services, including media, digital,… Read More »The Best International Digital Marketing Agencies

Peter DeCaprio

List of Platforms to Air In-Stream Ads

Indeed, staying up to date and on top of advertising trends is the only way to expand and grow your empire with consistency. But with constantly advancing technology, keeping up with the latest techniques and strategies in marketing is one of the most challenging tasks businesses must encounter. According to Peter DeCaprio, when it comes to digital marketing, one new form of advertising is through in-stream platforms. In-Stream Ads – Explained By Peter DeCaprio In-stream ads are short videos, usually less than 30 seconds in length, that play before, during, or after the main video content on a given site. These ads are non-skippable and must be watched by the viewer in order to continue viewing the main content. In most cases, in-stream ads are served through pre-roll (before), mid-roll (during), or post-roll (after) placements. Platforms for Airing In-stream Ads YouTube YouTube is the world’s largest video-sharing website, with over… Read More »List of Platforms to Air In-Stream Ads